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Essence of PR in 2014: Listen to remain relevant

Nitin Mantri, CEO, Avian Media Year 2013 was one of big headlines. Sachin Tendulkar hung up his pads; Odisha tamed Cyclone Phailin; the RBI gave us a ‘sexy’ Governor; the country moved towards stronger...

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The changing rules of measurement

Girish Huria, COO, Avian Media Have you noticed how discussions between CEOs and communication professionals eventually boil down to the question: What is the return on investment (ROI) in public...

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Money talks, who will translate?

Mehul Mehta, Avian Media Pick up a business newspaper, collect all the banking news; strike out the bank’s name, reshuffle  and then try figuring out which news belongs to which bank. The exercise will...

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Demystifying CSR

  Sharmistha Ghosh, Account Director, CSR and Healthcare, Avian Media Corporate social responsibility (CSR) is attracting the attention and interest of the corporate world. With the mandate of CSR...

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Ready, Steady, Start-ups… Go for PR

Girish Huria, COO, Avian Media November 2009, a tiny coffee outlet called Hatti Kaapi came up in Gandhi Bazaar in south Bangalore. It was about twice the size of a paan shop. Its USP: Khara bhath (or...

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Keep the change

Ashraf Engineer George Bernard Shaw had this to say about communication, and I believe it holds equally good for change: The single biggest problem with it is the illusion that it has taken place. The...

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