Essence of PR in 2014: Listen to remain relevant
Nitin Mantri, CEO, Avian Media Year 2013 was one of big headlines. Sachin Tendulkar hung up his pads; Odisha tamed Cyclone Phailin; the RBI gave us a ‘sexy’ Governor; the country moved towards stronger...
View ArticleThe changing rules of measurement
Girish Huria, COO, Avian Media Have you noticed how discussions between CEOs and communication professionals eventually boil down to the question: What is the return on investment (ROI) in public...
View ArticleMoney talks, who will translate?
Mehul Mehta, Avian Media Pick up a business newspaper, collect all the banking news; strike out the bank’s name, reshuffle and then try figuring out which news belongs to which bank. The exercise will...
View ArticleDemystifying CSR
Sharmistha Ghosh, Account Director, CSR and Healthcare, Avian Media Corporate social responsibility (CSR) is attracting the attention and interest of the corporate world. With the mandate of CSR...
View ArticleReady, Steady, Start-ups… Go for PR
Girish Huria, COO, Avian Media November 2009, a tiny coffee outlet called Hatti Kaapi came up in Gandhi Bazaar in south Bangalore. It was about twice the size of a paan shop. Its USP: Khara bhath (or...
View ArticleKeep the change
Ashraf Engineer George Bernard Shaw had this to say about communication, and I believe it holds equally good for change: The single biggest problem with it is the illusion that it has taken place. The...
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